Singapore has one of the most quickly developed entertainment industries in the world, which grows by up to 150 per cent in a few years. And the trend will now slow down anytime soon. This area involves a wide range of businesses that play an essential role in the daily lives of the people. From a night club, bar, cinema to a theme park, these are great opportunities to make a lot of profits in the country. To help you with it, this comprehensive guide will show you the necessary steps on how to start an entertainment business in Singapore.
Source the right location
The first thing you need to do is to find an appropriate premise to set up your company. Make sure to get it done early before you start the registration procedure since the authority will require the information about it.
Every premise used for commercial purposes should meet fire safety measures and building codes. If you need to renovate the whole structure, it is compulsory to acquire the necessary permit from the Urban Redevelopment Board of Singapore. Depending on the form of entertainment or recreation that you are going to offer, the facility might have strict guidelines concerning the layout and design. After completing the building works, you need to acquire the following two permits from the Urban Redevelopment Board: the Permit of Temporary Occupation and the Statutory Completion Certificate.
Register and incorporate the business
After choosing and setting up your premise, it’s time to start the incorporation of your company with the Singapore Accounting and Corporate Regulatory Authority. There are three main options to consider, including private limited, partnership, and sole proprietorship. This process could be done easily and quickly on the online portal of the Singapore government.
The following documents should be submitted during the incorporation process:
- Your company’s name – make sure the name does not have any restricted word or is similar to an existing business in Singapore. This will ensure that your incorporation process would be faster and smoother without any delays.
- Detail of your company activities, including offered services, schedules for each activities, and additional activities inside the premise
- The details of the shareholders and directors of the company
- The registered address of the business
- Business structure, including the exact number of employees and details of each department of the business
Acquire the right permits and licenses
Every entertain business must acquire the right licenses and permits before operating fully. The first one is the License of Public Entertainment from the Police Force of Singapore and the License of Copyright from the Composers and Authors Society of Singapore, which allows your company to play recorded and copyrighted music for commercial purposes.
Depending on specific services and activities that your business wants to offer, there will also be other licenses or permits to acquire. If you want to serve drinks and food in the premise, then it is compulsory to acquire the License of Restaurant. To organise and conduct ad-hoc public entertainment, the License of Public Entertainment Ad-Hoc is necessary, regardless of whether these events offer with paid admission or free. Keep in mind to do your research and know which licenses or permits to acquire before your business starts operating. This is important to avoid any legal issues in the future.
Market your entertainment company
In the entertainment industry, reputation is key to success. Thus, it is important to plan and implement effective marketing strategies to attract as many customers and clients as possible. Basically, there are two main methods to achieve this:
Just like other businesses, networking plays an essential role in the success of your entertain business. Thus, it is important to attend major industry events and distribute as many business cards as possible to make the right connection. This can be time-consuming and challenging, but it would pay off in the long run.
Social media is undoubtedly one of the best and most affordable ways to spread the buzzword. That’s why most entertain businesses choose these platforms to market their services, particularly in early stages when they don’t have enough money for advertising. High-quality content and creative campaigns are key to have successful social media strategies.